The Marketing Catch-Up 2025: A Massive Success! Here’s What We Learned

News

25 February 2025
Untitled Design (11)

Wow. What an event!

The Marketing Catch Up: The One with the Trading & FinTech was extraordinary. From industry-shaping insights to game-changing strategies, our expert speakers delivered beyond expectations, and the energy in the room was electric.

This event wasn’t just about learning; it was about connecting, innovating, and pushing the boundaries of FinTech and marketing. If you were there, you know exactly what we’re talking about. Did you miss it? Well… let’s say the FOMO is real.

Let’s take a moment to look back at the event's highlights and, of course, give a massive shoutout to our incredible speakers and partners who made this event a success.

 

What We Learned at The Marketing Catch-Up

💡 TikTok for FinTech? Yes, it works.
Antonis Hadjipanteli Antoniou from Aleph Group discussed how FinTech brands can leverage TikTok trends and influencer marketing to boost engagement and drive conversions in creative, attention-grabbing ways.

📈 Crushing KPIs with DV360
Natalia Aleksandrova from Allformance shared powerful growth hacks using Google’s DV360 platform. She showed how fintech brands can maximise targeting, measurement, and ad optimisation to achieve next-level campaign efficiency, making the strategies practical and ready to implement.

🔍 SEO & PR: Unlocking User Decisions
Savvas Agathangelou from The Luxury Playbook demystified SEO, showing us how to rank higher, build credibility, and drive accurate conversions through strategic reputation management and Google-friendly optimisation techniques using Rolex case studies and other major brands’ journey with them.

💻 Microsoft Ads That Work
Christina Maria Tzianou from Aleph Group guided us through the untapped potential of Microsoft Advertising in FinTech and how to integrate search, display, and native ads for maximum reach and ROI.

🚀 Revolutionizing FinTech Recruitment
Donna Stephenson from Emerald Zebra introduced the game-changing Emerald Zebra Microsites, showcasing how brands can attract top-tier talent effortlessly using customised, data-driven hiring tools.

🎯 Mastering the Art of Selling
Our expert from Life Mastery Trainings (LMT), Stavros Zeonos, revealed proven techniques for handling objections, building trust, and closing deals like a pro. Whether you’re in FinTech, trading, or SaaS, these sales strategies are game changers.

💰 Algo Trading on Autopilot
Roman Urzhumtsev from The Algos Field walked us through how algorithmic trading reshapes wealth creation, making investing more innovative, diversified, and fully automated.

🧠 Personal Development = Professional Success
Stavros Zenonos continued with a follow up session reminded us that growth isn’t just about business; it starts with YOU. His session on emotional intelligence, resilience, and leadership impacted everyone in the room.

 

A Massive Thank You to Our Partners & Speakers

We couldn’t have done it without the support of our incredible partners and world-class speakers:

🎤 Antonis Hadjipanteli Antoniou – Aleph Group | TikTok & FinTech Marketing
🎤 Natalia Aleksandrova – Allformance | Crushing KPIs with DV360
🎤 Savvas Agathangelou – The Luxury Playbook | SEO & PR for FinTech Growth
🎤 Christina Maria Tzianou – Aleph Group | Microsoft Advertising for FinTech
🎤 Donna Stephenson – Emerald Zebra | Game-Changing Recruitment Strategies
🎤 Stavros Zenonos LMT - Co-Founder – Life Mastery Trainings | The Art of Selling & Leadership
🎤 Roman Urzhumtsev – The Algos Field | Algorithmic Trading & Automation
🎤 Stavros Zenonos – Life Mastery Trainings (LMT) | Personal Development for FinTech Leaders

Each of you, our esteemed audience, brought immense value to the event, and we’re beyond grateful for your contributions! 🙌

 

Reliving the Magic: Event Photo Gallery 📸

They say a picture is worth a thousand words—so why not relive the energy, excitement, and incredible moments from The Marketing Catch-Up?

📷 Check out the full event gallery below!

What’s Next? Stay Connected!

This was just the beginning. The conversations, insights, and collaborations sparked at this event will continue to shape the future of FinTech marketing.

Follow us for updates on our next event, exclusive insights, and even more game-changing content.

Until next time, keep innovating, growing, and leading the FinTech revolution!