➔    How XLENCE Achieved Global Fintech Credibility Through Strategic PR

Who is XLENCE?

●       Industry: Fintech (FX Brokerage)

●       Objective: Position themselves as a trusted, fast-growing global brokerage

Challenge: Low media visibility in a trust-sensitive, highly competitive space

Introduction: Why Brand Awareness in PR matters

In today’s digital economy, online brand awareness and proactive media exposure are essential, especially for fintech brands navigating trust-sensitive markets. For companies like XLENCE, how they show up online directly influences how they’re perceived by investors, regulators, partners, and end users.

That’s why we built a strategic PR engine—driven by credibility, relevance, and global visibility—to ensure that XLENCE wasn’t just seen, but seen in the right places, by the right people. Through intentional storytelling and smart media positioning, we set the stage for impactful exposure and meaningful engagement. What follows are three standout campaigns that not only accelerated brand positioning and business traction, but also delivered tangible results that helped XLENCE move closer to its strategic objectives—with the kind of visibility that drives real-world impact.

PR Report Summaries & Performance Breakdown

Report #1 — Award Recognition at iFX Expo Dubai

Clear Time: 27 Jan 2025, 04:00 AM GMT

Release Titles (4 Languages):

●       EN: Xlence Receives "Best Newcomer" Award at iFX Expo Dubai

●       FR, DE, ES localized versions of the same release

Performance Highlights:

●       Exact Matches: 338

●       Total Potential Audience: 90.9M

●       Release Views: 14,387

●       Click-throughs: 5

●       Xlence Profile Views: 654

●       Total Distribution: 738 AP outlets

Pickup by Source Type:

●       Newspaper: 223 (66%)

●       Online News Sites & Influencers: 54 (16%)

●       News & Info Services: 16 (4.7%)

●       Blogs: 13 (3.8%)

●       Trade Publications: 8 (2.4%)

Pickup by Industry:

●       Media & Information: 148 (43.8%)

●       General: 113 (33.4%)

●       Financial: 33 (9.8%)

●       Tech: 15 (4.4%)

Top Outlets (Exact Match Pickup):

●       Yahoo! Finance – 46.5M monthly visitors (Global)

●       Benzinga – 7.5M (US)

●       ADN Kronos – 6.8M (Italy)

●       Europa Press – 6.1M (Spain)

●       PR Newswire – 5.5M (Global)

●       Seeking Alpha – 5.3M (US, Financial)

●       Presseportal.de – 3.8M (Germany)

●       wallstreet:online – 1.6M (Germany, Financial)

Strategic Value:
This campaign was company’s  breakout moment—securing recognition for XLENCE at a leading global fintech event and establishing market credibility across multiple languages and regions. With an audience reach of 90.9M, it amplified the brand to investors, media, and tech insiders in one coordinated PR push.

Report #2 — Fastest Growing FX Broker Award at Smart Vision Summit Oman

Clear Time: 04 Mar 2025, 07:00 AM GMT

Release Titles (4 Languages):

●       EN: Xlence Named Fastest Growing FX Broker & Strengthens Market Leadership at Smart Vision Summit Oman

●       FR, DE, ES localized versions

Performance Highlights:

●       Exact Matches: 368

●       Total Potential Audience: 84.5M

●       Release Views: 9,509

●       Click-throughs: 4

●       Xlence Profile Views: 495

●       Total Distribution: 738 AP outlets

Pickup by Source Type:

●       Newspaper: 231 (62.8%)

●       Online Influencers: 61 (16.6%)

●       News Services: 27 (7.3%)

●       Blogs: 20 (5.4%)

●       PR Newswire: 6 (1.6%)

Pickup by Industry:

●       Media & Information: 157 (42.7%)

●       General: 112 (30.4%)

●       Financial: 45 (12.2%)

●       Tech: 12 (3.3%)

Top Outlets:

●       Yahoo! Finance – 46.5M

●       ADN Kronos – 7.6M

●       Europa Press – 6.1M

●       PR Newswire – 5.5M

●       Benzinga – 5.5M

●       Presseportal.de – 3.8M

●       wallstreet:online – 1.6M

●       WFMZ-TV (Broadcast, US) – 1.4M

Strategic Value:
This campaign positioned XLENCE as a fast-scaling leader, building on the momentum from Dubai and demonstrating consistency in growth and recognition across regions. Its wide pickup in newspapers and industry outlets validated the brand’s legitimacy.

Report #3 — Launch of Islamic/Swap-Free Trading Account

Clear Time: 13 Mar 2025, 07:00 AM GMT

Release Titles (4 Languages):

●       EN: Xlence Launches Islamic/Swap-Free Account for Trading That Follows Sharia Law

●       FR, DE, ES localized versions

Performance Highlights:

●       Exact Matches: 347

●       Total Potential Audience: 84.7M

●       Release Views: 12,883

●       Click-throughs: 7

●       Xlence Profile Views: 1,297

●       Total Distribution: 738 AP outlet

Pickup by Source Type:

●       Newspaper: 224 (64.6%)

●       Online Influencers: 56 (16.1%)

●       News Services: 22 (6.3%)

●       Blogs: 12 (3.5%)

●       PR Newswire: 6 (1.7%)

Pickup by Industry:

●       Media & Information: 153 (44.1%)

●       General: 115 (33.1%)

●       Financial: 41 (11.8%)

Top Outlets:

●       Yahoo! Finance – 44.5M

●       ADN Kronos – 7.4M

●       Benzinga – 6.3M

●       Seeking Alpha – 5.4M

●       Europa Press – 4.7M

●       Presseportal.de – 3.9M

●       PR Newswire – 3.7M

●       wallstreet:online – 1.7M

Strategic Value:
This campaign helped expand XLENCE’s appeal to ethical and faith-based fintech related individuals by promoting inclusivity through a Sharia-compliant trading option. It demonstrated the company’s customer-centric innovation and commitment to serving diverse global markets.

Summary of Results & PR Value Delivered

➔   Conclusion:

From Awareness to Authority

Through strategic, multilingual PR campaigns across three key product and brand milestones, we helped XLENCE:

●       Reach 260+ million people in target financial markets

●       Get featured on top-tier financial media like Yahoo! Finance, Benzinga, Seeking Alpha, Europa Press, and wallstreet online

●       Generate over 1,000 exact media pickups from trusted outlets

●       Attract nearly 2,500 unique views to its media profile

●       Build international brand authority across Europe, the Middle East, and North America

●       Create stronger regional partnerships and onboarding credibility

PR became a key growth engine—elevating brand equity, driving awareness, building trust, and unlocking global opportunities, including investor interest and strategic partnership conversations.

What Made This Work

Insider Approach:

●       Timed releases around awards and events

●       Localized in 4 languages for maximum reach

●       Focused on quality pickups over quantity

●       Aligned messaging with strategic business goals

Tools used: PR Newswire, AP syndication, real-time performance monitoring

Lessons for Fintechs

3 Tips for PR Success in Fintech:

1. Don’t just release — release with purpose (milestones only).

2. Speak your audience’s language — literally and culturally.

3. Build trust before you sell. PR is your credibility engine.